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Marketing Specialist:

Established in 2004, CareerNation is a premier Business and Human Resources Services provider offering innovative workforce solutions and strategies to employers of all sizes, including companies public and private sector organizations in the Information Technology, Healthcare, Government, Law, Finance, and Energy industries. We offer contract, full time and fully managed onsite/offshore staffing services. We also offer cost effective business process outsourcing services as well as onsite and offshore training.

As such, CareerNation is looking to hire an exceptional forward-minded Sales & Marketing Specialist:

  • Develop and implement sales and marketing programs to acquire and retain customers
  • Plan, manage, analyze and improve telemarketing, direct mail and digital marketing campaigns
  • Develop, plan and manage online presence, website, SEO/SEM, email, social media and display advertising
  • Develop and implement a variety of marketing programs and materials to acquire, retain and communicate with customers and promote the CareerNation brand
  • Create and execute strategy to drive online traffic to company website
  • Create sales scripts for outbound marketing efforts. Manage call-monitoring process to ensure quality and adherence to policy
  • Establish and monitor customer pricing
  • Leverage brand equity and develop creative advertising programs
  • Track, measure, improve and report on the effectiveness of all sales and marketing programs
  • Negotiate new and manage existing contracts
  • Apply market research techniques to evaluate existing markets and recommend new markets for expansion
  • Develop new services to grow the business and improve customer satisfaction
  • Monitor industry sales and marketing trends to optimize our methods and spend
  • Monitor existing and potential markets to gain competitive intelligence and advantage
  • Develop informative and persuasive talking points for inbound customer service function
  • Responsible for other ad hoc and cross-functional projects

Qualifications:

  • Bachelor’s degree required (Marketing, English, Journalism or Communications and related field)
  • Demonstrated skills and knowledge in the areas of marketing, market research, telemarketing, direct mail and digital marketing and marketing communications

Functional/Technical Knowledge:

  • Strong knowledge of digital marketing techniques, including SEO/SEM, organic and inorganic customer acquisition and display advertising
  • Firm understanding of direct mail marketing, telemarketing and other customer acquisition methods
  • Customer service focused, highly motivated, organized, detail-oriented
  • Excellent written and oral communication skills
  • Proficient in MS Office
  • Ability to manage multiple and competing priorities
  • Must work with limited supervision and be able to effectively manage project cross-functionally
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